With more than 30 years of experience in corporate organizations, I decided it was time to start an old dream: help organizations of different sizes to achieve more through superior financial support. 

In my career, I have blended skills: seeing the big picture, strategic aspects of the business, while being able to understand and act on the granular aspects of the operation. I’ve always seen this as my Craft.

I understand the business I’m supporting, leveraging my expertise in finance combined with knowledge of modern analytical tools and techniques. In other words, I take the unstructured information around me, transforming all of it into intelligence. That’s my first i.

My work is not merely centered on putting intelligence together. That is an important component, but it is not an end. From there, I look at things from different angles. I apply my ability and long experience to interpret data and support to business teams and leaders to transform the intelligence into insight. That’s my second i.

Intelligence and insight are important. But alone they may not realize their full value. I bring them together with intentional actions to realize the full value of the business. That’s business impact. And impact is my third i. 

So, they are three I’s or i³ — "eye cube" (that’s how we say it). And cube also represents all the data management behind getting the intelligence and for looking from different angles. In the logo, the "i" is stylized to represent a human being. None of this work happens by itself. I work with people to get the impact we want.

My craft is to put the I’s together and create value for your organization. i³Craft